In April 2020, LiveXLive produced its first 48-hour music festival called “Music Lives” with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive, which has live streamed over 59 events in 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others.
Additionally, Cinedigm will provide access to additional advertising inventory to LiveXLive across Cinedigm’s portfolio of fifteen ad-supported streaming networks. and international first sales rights for advertising on LiveXLive’s channel, which will feature original shows like LiveZone, and has the option to acquire content from Cinedigm’s library of more than 30,000 digital film and television episodes to air on the channel. Since the beginning of 2020, Cinedigm has entered partnerships that have dramatically increased addressable device footprint to an estimated 330 million in North America, and an estimated additional 365 million overseas. Cinedigm will secure international licensing and distribution of the channel on LiveXLive’s behalf. and international audiences in partnership with Cinedigm (NASDAQ: CIDM). (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it will launch a new streaming OTT LiveXLive-branded channel for U.S. LOS ANGELES, J(GLOBE NEWSWIRE) - LiveXLive Media, Inc.
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